Burrows Toyota at the Ichiban Awards

We are delighted to announce that we are one of three UK Toyota retailers across Europe to receive an Ichiban award for excellence in customer service. The name comes from the Japanese okyakusama ichiban, which means 'customer first'.

Hosted by Toyota Motor Europe, the annual awards are in recognition of exceptional performance in customer recommendation. This is underpinned by retailers delivering sales and aftersales services that priortise what is right for the customer.

Speaking at the awards ceremony, Johan van Zyl, President and CEO of Toyota Motor Europe, said: "We don't only want to be number one in the hearts and minds of everyone in our retailers. Customer recommendation is not a statistical exercise, it's about connecting to our customers and creating one-to-one relationships with them."

Steve Davidson, General Manager at our Toyota Barnsley site, commented: "We are delighted to have been given an Ichiban award for a second time in three years and believe our success is down to the whole team's belief in going the extra mile with each and every customer. Ichiban means 'customer first' and that's exactly how we treat every customer that walks into the showroom. Every customer is important regardless of whether they come in for warranty work, a service, or to buy a new or used car. I believe the fact that we care about every customer shines through in our service."

Our Barnsley team have worked towards this award all year and do deserve this recognition.